The health and wellness industry has become one of the most popular niches when it comes to online businesses. If you happen to be in the health industry and looking to tap into the online world, you should definitely take advantage of the knowledge you have and start an online business. In this article, you’ll learn some of the ways to earn a side income by selling health products online.
Step 1: Do Some Market Research
There are so many health niches to choose from. A few factors to consider when you’re doing your market research is to pick a niche that is both profitable and what you’re passionate about or have some sort of knowledge. Take a look and study some of the trends to find out what products are the top sellers and in demand.
Here are some of the more popular niches with best-selling products:
- Hair Loss
- Healthy eating
- Weight Loss
- Reproductive health
If you notice, these kinds of niches are the ones that will be in demand for many years.
Step 2: Choose What Products To Sell
Now that you have decided on the niche, you’ll have to decide on what kind of products you want to sell. One of the advantages if you happen to be in the same industry is the knowledge and familiarity you have with the particular products. This gives you an upper hand as you know from the back of your hand about all these products, which gives credibility and gains the trust of your audience. After all, the only way to successfully sell a product is to gain the audience’s trust first.
The best thing about online businesses is that you don’t necessarily need to own a product in order to sell it. This option would be more feasible for those with low capital and budget. Here are some ways to sell without owning a product:
a) Dropshipping Model
A dropshipping business model is when you promote a particular product without having the need to handle the shipping process and inventory. All you have to do is start marketing or promoting these products on your website. The manufacturer or drop shipping partner will handle all the orders made through your efforts. Hence, the only thing you are investing in is your time and effort, with little to no money involved. Once you have figured out what product works, you can consider creating your own product instead and gain the entire profit. If you need help understanding how dropshipping works, you can try purchasing eBooks such as the Kibo Code Quantum to get started. Alternatively, you can also read up online articles for free about drop shipping if you don’t want to spend money on eBooks.
b) Affiliate Marketing
Similar to the dropshipping model, you don’t have to hold any inventory or handle the shipping process. You have to start marketing these products through social media channels or your own website by placing several links that are trackable. Once a buyer purchases the product through your link, you get a certain amount of commission. There are several types of ways to earn through affiliate marketing which are Pay Per Click and Pay Per Sale, both each has their own mechanism of earning. The easiest way is to sign up for an affiliate network program and you can start promoting them on your online channels.
Step 3: Start Marketing Your Online Business
Once you have decided on your niche and selected the products you want to start selling, it’s time to get your hands dirty. Nobody is able to find your online business if there’s no marketing being done. Here are some of the common marketing strategies to promote your business:
a) Facebook Marketing
Facebook is one of the best places for brand awareness. Create a Facebook page for your online business and start promoting them consistently. Be sure to plan out what kind of content your target audience is looking for in order for them to resonate with your business more. Make use of Facebook Ads as well.
b) Content Marketing or SEO
Also known as ‘free traffic’, you can increase traffic to your online channels by the work of search engines. Nowadays, everyone is searching for a particular product online. If you happen to have some knowledge of SEO as well, it’ll be an advantage. However, if you don’t, simply hire a professional digital marketing agency and they will get work on it for you, provided you have the budget. Otherwise, you can learn SEO or content marketing from online tutorials.
c) Google Ads
You can also promote your online business using Google Ads, also known as pay-per-click marketing where you only pay if a user clicks on your ad. These ads also appear on search engines, but the downside is that you would have to allocate a certain budget to run the ads. You also need to have some knowledge of how it works. Again, if you don’t have enough time but you have a big budget, hire someone to do it for you.