Much gratitude to the swift advancement of digital technology, individuals situated in different corners of the globe no longer need to travel all the way from their place of origins just to be able to see each other again. Yet rather, they can easily rely on technological devices like smartphones, tablet computers, and computers to communicate with one another provided their mobile devices are connected with a sturdy internet connection like that provided by Time fibre Malaysia; not only is it cost-effective, it saves you plenty of time travelling across the globe for a simple endeavor.
Subsequently alongside the rising usage of digital devices, it immediately skyrocketed the commonplace of social media platforms. Multiple mainstream social media platforms being Facebook, Instagram, TikTok, Twitter, so on and so forth. Each with its own primary uniqueness, they have significantly gained a tremendous user base by hook or by crook. With that being said, each of these individual social media platforms holds user bases of different age ranges; for example, Facebook is typically devised by those in their senior of years, and TikTok on the other hand possesses a younger user base. This aspect is especially paramount to business owners who strive to market their products and services through these virtual spaces. By properly determining their targeted market, they can thereby cater their content to the correct niche through the right social media platform, and ultimately attain a somewhat desirable outcome in accordance with their initial anticipation.
Apart from regular businesses, social media platforms are equivalently helpful to multiple other dimensions of various industries; similar conception applicable to the health industry. Despite not being a commonplace practice, it has now been adopted by many health institutions like hospitals, clinics, healthcare centres of any sort to avail themselves of social media to help accomplish their very objectives.
Health Care Professionals And Their Use Of Social Media
While social media is the knight in shining armour to easier information circulation compared to the conventional medias like newspaper, magazines, leaflets, etc; many health care professionals have since utilized social media to distribute information pertinent to health care policy and practice matters, health behaviors, public engagement, and lastly to educate the community about health related subject matters. As a matter of fact, many individuals in the present day rely on the internet to have their health confusions answered rather than paying the local clinic a visit. However, there exists many over-exaggerated, unreliable information displayed throughout the internet, leaving the public in utter petrification. To put this into perspective, those who are suffering from a temporary sinus may fall for unreliable diagnosis distributed over the internet which claims the problem as an early sign of cancer. When in actual fact, they are just facing a regular sinus infection. To avoid the public being falled into such traps, health care professionals like doctors, nurses, health consultants, nutritionists, and many others joined forces to create and distribute dedicated to common health problems to have the public educated.
In fact, there exists multiple health forums where internet users raise questions regarding their health and having the professionals respond to their confusions. Not only does it help to debunk false information, it effectively helps to educate the public on the truth, and ultimately seek professional medical treatment from the local clinic.
Apart from an interactive forum, healthcare professionals may also create health-related content through the following method to keep the public educated :
You may construct an extensive blog regarding health matters. Presuming it is regarding a particular sickness, as a doctor, you may want to include the early symptoms for those reading and deciphering to enlarge their eyes on; circumstances of getting that particular disease; and most importantly, ways to seek medical treatment. You may try to include some photographs alongside your texts to ease understanding, because of the saying that goes “ picture speaks louder than words”. Be sure to include a trigger warning if any of your photos are graphical by nature.
Bear in mind that whenever you are writing to educate a group of laymen who have little to no prior knowledge regarding the medical field; you ought to stay away from highly lexical languages and jargon which may not be interpreted by the general public. Use the simplest words possible to cultivate readership for your content.
Convert your knowledge into animated videos not only makes learning comparatively amusing for your audiences, it significantly eases their understanding. In point of fact, the majority of the society today are prone to being visual learners, to have them captivated, you may really consider creating health-related animated videos to have them informed on significant health matters. This is especially useful amidst the Covid-19 pandemic where education regarding this particular subject matter is of paramount importance. Rather than plain, mundane texts, try to turn them into entertaining animated short videos that will get your message across in a relatively jovial way.
Never underestimate the benefits social media platforms can bring. Though the space is somewhat casual and lacks formality, if educating the public is what you are looking forward to achieving, you may begin embarking on content creation at this exact point of time. Do also bear in mind that there exist thousands and billions of other content competing for high visibility within the same exact platform, and to make sure you can easily distinguish itself from the pack, it is best you emphasize on uniqueness without taking others for reference too consistently. Additionally, you may also want to create some sort of resonance with your targeted audience, because chances are that they will see you as a close connection with that particular resonance established and see more motive engaging in your content. Bear in mind that in the very realm of social media, more engagement accounts for more traffic; the higher the traffic is, the more visible your content is. In a nutshell, open up your very first door to this virtual space immediately for the betterment of this industry.